In a word: yes. Businesses that have lots of positive reviews are ranked higher in searches than those that have mixed reviews or few reviews. The amount of attention you want to focus on your reviews will depend on what sort of businesses you’re in and what kind of customers you’re pursuing, but every business can benefit from at least a few reviews.
Reviews Are Life (or Death) For Local Retailers
If your company sells high-volume cement batching plants to international construction companies, then maintaining a vibrant and positive Yelp page is not really a high priority. If you’re running a gardening center that relies exclusively on customers in your community, reviews should be one of your highest (if not your very highest) optimization / online marketing priority.
Mobile optimization is more important than ever for businesses in every sector, and it’s particularly crucial for local retailers. More and more first-time customers are going to come through your door – or visit your competitors – because they asked Siri to find them the nearest decent gardening center. Take a look at the way local businesses get ranked when you run a mobile search; it’s no accident that the ones at the top of page one also happen to have tons of positive reviews. Check out this site for more tips on getting positive reviews for your Hong Kong company.
Google My Business Is Not Optional
In every industry, you need to have a fully fleshed-out Google My Business page with accurate contact information, good photos, a carefully-composed description of your company and, ideally, about a dozen generally favorable reviews.
The data on Google My Business influences the way Google ranks businesses for local searches, mobile searches, and searches executed through Google Maps. Populating your Google account with some fair and positive reviews should be your first priority.
One Negative Review Isn’t a Crisis
Whether review management becomes the core of your SEO strategy or just a small part of it, it’s important not to go nuts every time a customer posts a two-star review. The internet makes it easy to respond to all public criticism, but that doesn’t mean you should. Only respond to reviews when you can be professional and helpful. Defensively arguing over every last entry on your Yelp page definitely sends the wrong impression to potential customers.
Don’t doubt the fact that online reviews matter with regard to your search engine ranking. You’ll still have to make your own decision about how much attention you need to devote to improving your reviews, though. Figure out how many of your Hong Kong customers are likely to use online reviews in their purchasing decisions and then let that estimate dictate your priorities.